Cycle-synced beauty

Your skin knows
what phase
you're in.

Your cycle affects your skin. Lurei translates that into better makeup decisions — tailored to where you actually are in your cycle, not just what's trending.

Join the Waitlist See how it works
Day 21 · Luteal Phase
Today's Skin Insight
What's happening
Your skin may be producing more oil and is more prone to congestion right now. Makeup can separate faster and texture is more visible.
What works
Lightweight base Matte finish Blurring powder Minimal layers
Recommended
Skin Tint + SPF
Lets skin breathe, won't clog
Translucent Setting Powder
Controls oil without buildup
The Four Phases
Beauty that moves
with your cycle
🌑
Menstrual
Days 1–5
Hormones drop. Skin can feel dull, dry, or sensitive. Less is more right now.
✦ Hydrating tints, no-powder finishes, gentle coverage
🌒
Follicular
Days 6–13
Estrogen rises. Skin looks clearer and more luminous — your best canvas of the month.
✦ Radiant bases, dewy finishes, bold eye looks
🌕
Ovulation
Days 14–16
Peak glow. Skin is at its smoothest and most even. Go for it.
✦ Highlighter, sheer coverage, bold lip moments
🌘
Luteal
Days 17–28
Progesterone peaks. Oil increases, pores look larger, makeup may separate.
✦ Matte base, blurring powders, light layers only
How Lurei Works
Three steps to
smarter beauty
01
Log Your Cycle
Just your period start date. That's it. No complicated tracking, no daily check-ins required.
02
Lurei Reads Your Phase
We determine where you are — Menstrual, Follicular, Ovulatory, or Luteal — and what that means for your skin today.
03
Get Tailored Guidance
Skin context first. Then makeup recommendations that actually match what your skin is doing right now — not just what's trending.
Why Lurei
The gap nobody
filled. Until now.
  • Period apps track your cycle — they don't connect it to your appearance
  • Beauty apps sell you products — they don't know where you are in your cycle
  • Lurei lives in the middle: the first app that makes the connection between your biology and your beauty routine
Period Apps
Flo · Clue · Natural Cycles
Track cycles. Predict periods. Stop there.
Beauty Brands
Sephora · NARS · Glossier
Recommend products. Don't know your skin today.
Lurei
lureibeauty.com
Connects your cycle to your skin — then gives you makeup guidance that actually fits.
Early Access
Be first to
know your skin.

Join the waitlist and get early access when Lurei launches. No spam. Ever.

✦ You're on the list. We'll be in touch.

lureibeauty.com · Launching 2025